As used in this policy, the terms “using” and “processing” information include using cookies on a computer, subjecting the information to statistical or other analysis and using or handling information in any way, including, but not limited to, collecting, storing, evaluating, modifying, deleting, using, combining, disclosing and transferring information within our organization or among our affiliates within the United States or internationally. As used in this policy, terms such as “we” and “our” refer to AMF.
Information Collection and Use
Our primary goals in collecting information are to provide and improve our Site, services, features and content, to administer User accounts (“Accounts”) (together, the “Service”) and to enable Visitors to enjoy and easily navigate the Site.
Personally Identifiable Information
When you register with us through the Site, or when you choose to add information to your profile or elect to submit your personal information to third parties through the Site and the Services, we will ask you for personally identifiable information. This refers to information about you that can be used to contact or identify you (“Personal Information”). Personal Information may include, but is not limited to, your name, email address, home address, phone number and certain information related to your social networks, including login credentials. We may also ask for your payment information and information related to your business, such as address, phone number, and other relevant details. We use your Personal Information mainly to provide the Service and administer your inquiries and requests.
We also collect the other information that you provide as part of registration and the administration and personalization of your profile page (e.g., without limitation, zip code (on its own) and individual preferences) or in connection with your usage of the Service (e.g., without limitation, liking certain content and following certain Users) (“Non-Identifying Information”).
We use your Personal Information (in some cases, in conjunction with your Non-Identifying Information) mainly to provide the Service and administer your inquiries and requests.
Certain Non-Identifying Information would be considered a part of your Personal Information if it were combined with other identifiers (for example, combining your zip code with your street address) in a way that enables you to be identified. But the same pieces of information are considered Non-Identifying Information when they are taken alone or combined only with other non-identifying information (for example, your viewing preferences). We may combine your Personal Information with Non-Identifying Information and aggregate it with information collected from others who use AMF to attempt to provide you with a better experience, to personalize the content (including sponsored content) offering, to improve the quality and value of the Service and to analyze and understand how our Site and Service are used. We may also use the combined information without aggregating it to serve you specifically, for instance to deliver a product to you according to your preferences or restrictions.
We also use your Personal Information to contact you with AMF marketing or promotional materials and other information that may be of interest to you. If you decide at any time that you no longer wish to receive such communications from us, please follow the unsubscribe instructions provided in any of the communications or update your “member preferences” information. (See “Changing or Deleting Information,” below.)
When you visit the Site, whether as a registered AMF user (a “User”) or a non-registered visitor just browsing (any of these, a “Visitor”), our servers automatically record information that your browser sends whenever you visit a website (“Log Data”). This Log Data may include information such as your computer’s Internet Protocol (“IP”) address, browser type or the webpage you were visiting before you came to our Site, content and pages of our Site that you visit, the time spent on those pages and content, information you search for on our Site, access times and dates, and other statistics. We use this information to monitor and analyze use of the Site and the Service and for the Site’s technical administration, to increase our Site’s functionality and user-friendliness, and to better tailor it to our visitors’ needs. For example, some of this information is collected so that when you visit the Site again, it will recognize you and serve information appropriate to your interests. We also use this information to verify that Visitors to the Site meet the criteria required to process their requests. We do not treat Log Data as Personal Information or use it in association with other Personal Information, though we may aggregate, analyze and evaluate such information for the same purposes as stated above regarding other Non-Identifying Information.
Information Sharing and Disclosure
AMF may sell, transfer or otherwise share some or all of its assets, including your Personal Information, in connection with a merger, acquisition, reorganization or sale of assets or in the event of bankruptcy.
Links to Other Sites
Our Site and Service, as well as the third party material displayed on our Site and through our Service (the “Submissions”), contain links to, and may allow you to visit, other websites (“Third Party Sites”). If you choose to visit any of these Third Party Sites by “clicking on” another third party link or navigating to a Third Party Site, you will be directed to that third party’s website. The fact that we link to a website, either through the Site or a Submission, or present a banner ad or other type of advertisement or offer you the opportunity to interact with, or submit information to, a third party, is not an endorsement, authorization or representation of our affiliation with that third party, nor is it an endorsement of their privacy or information security policies or practices. We do not exercise control over third party websites or their use of any information, including but not limited to your Personal Information, which you choose to submit to them or have us transmit on your behalf. These other websites may place their own cookies or other files on your computer, collect data or solicit personal information from you. Other sites follow different rules regarding the use or disclosure of the personal information you submit to them. We encourage you to read the privacy policies or statements of the other websites you visit.
AMF is very concerned with safeguarding your information. We employ administrative, physical and electronic measures designed to protect your information from unauthorized access. When you enter sensitive payment information on our forms, we encrypt the transmission of that information using secure socket layer technology (SSL).
WWe will make any legally required disclosures of any breach of the security, confidentiality, or integrity of your unencrypted electronically stored “personal data” (as defined in applicable state statutes on security breach notification) to you via email or conspicuous posting on this Site in the most expedient time possible and without unreasonable delay, insofar as consistent with (i) the legitimate needs of law enforcement or (ii) any measures necessary to determine the scope of the breach and restore the reasonable integrity of the data system.
Identity theft and the practice currently known as “phishing” are of great concern to AMF. Safeguarding information to help protect you from identity theft is a top priority. We do not and will not, at any time, request your credit card information, your Account ID, login password, or national identification numbers in a non-secure or unsolicited e-mail or telephone communication. For more information about phishing, visit the Federal Trade Commission’s website.
U.S.—E.U. and U.S.-Swiss Safe Harbor
AMF will comply with the U.S. – E.U. and U.S. - Swiss Safe Harbor Frameworks as set forth by the U.S. Department of Commerce regarding the collection, use and retention of personal data from the European Union member countries. AMF will adhere to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement.
Legal Representative: Bill Irvine, Wilmington, Delaware, USA
Effective: Sept 15, 2014.